With every new iPhone launch, there may be often one query on the high of everybody’s thoughts: “Is the digicam high quality higher?” And the reply is sort of all the time a sure. Apple claims the brand new iPhone 14, which launched on Sept. 16, could have the highest quality but.
Photographers Ahmad Barber and Donte Maurice have been requested to place the latest digicam know-how (a 48 megapixel digicam) to the check by conducting a shoot of their very own. The artist duo, who just lately shot ELLE UK’s September cowl that includes Lizzo, have been invited to Apple Park to check out the brand new iPhone for a magnificence shoot.
The 2 photographers, together with cinematographer Evadne Gonzalez, hairstylist Loftjet, and make-up artist Ricky Fraser, labored to seize the essence of flowers within the photos. “All through the day, our hope was to seize how gentle evokes form and luminance in varied methods. When assembly with our wonderful glam workforce, Loftjet and Ricky, they instantly understood our reference level and commenced placing their very own spin on the idea with their creations,” the duo mentioned in a joint assertion to ELLE. Florals have been captured within the sculpture-like hairstyles and vibrant make-up appears that have been featured on fashions Bintou Sillah and Maria Vittoria Reale.
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“Our muses, Bintou and Maria, have been even stunned to see us utilizing one thing that felt so acquainted to them, and allowed them to really feel extra comfy to maneuver and pose. We have been in a position to start to maneuver past a photograph shoot and simply merely have enjoyable creating,” the workforce mentioned of their assertion. And on the finish of the shoot, post-production was simply as straightforward. Photographs have been airdropped onto computer systems shortly, making the enhancing course of extra seamless. The duo famous when the photographs have been displayed on the pc screens, it was laborious to imagine they have been captured on an iPhone. To see the photographs from this shoot, click on by way of the gallery beneath.
Photographers: AB+DM (Ahmad Barber and Donte Maurice); hair: Loftjet; make-up: Ricky Fraser; fashions: Bintou Sillah of STATE and Maria Vittoria Reale of PHOTOGENICS; lighting: Evadne Gonzalez; particular due to Smashbox Studios
Emily Burns is the assistant magnificence editor at ELLE Journal. When she’s not writing, she’s most likely consuming an Aperol spritz and cuddling together with her cat Wednesday….or scheming date Pete Davidson.